Vacationing at home became less and less popular in recent decades. Increasing affluence and cheaper airline vacations play an important role in this. However, research by Trends & Tourism shows that vacations at home are currently more popular than ever and that this popularity continues to grow. This growth makes buying your own vacation home an even more interesting investment!
To gain more insight into the future prospects of the Dutch vacation market, Trends and Tourism has developed a vision towards 2030. This shows that the preference for domestic vacations was already growing before the corona crisis and that it has been reinforced by the crisis. In this article, we discuss seven reasons that show that vacationing domestically is making a comeback.
1. Destination short vacations
The growth of the Dutch vacation market is mainly caused by short vacations, which are often planned more than once a year. Research shows that these short vacations are mostly spent close to home.
2. Growing number of senior citizens
The growth of the number of senior citizens in the Netherlands also has a positive effect on the Dutch vacation market. This target group has a lot of free time and likes to go on vacation regularly, both abroad and within the Netherlands. According to CBS forecasts, the number of seniors in the Netherlands will grow by as much as one million over the next ten years. Especially the number of people over 65 will increase.
3. Greater chance of beautiful summer weather
The guarantee of nice weather is a frequently mentioned argument when choosing a foreign vacation. However, recent summers have shown that the chance of nice summer weather in the Netherlands, partly due to climate change, is also high. Of course, this can vary from year to year and the weather in the Netherlands remains unpredictable.
4. Sustainability
As mentioned above, climate change has an effect on the Dutch vacation market. However, this is not the only effect. In the future, more and more will be done to counteract the effects of climate change. For example, flying can be expected to become more expensive due to more taxes and the use of sustainable fuels. In addition, more and more Dutch people are doing their part by making more environmentally conscious choices, including with regard to transportation and vacation destinations. Due to the lower footprint, vacations in the Netherlands are a responsible and attractive choice. With our vacation parks spread throughout the Netherlands, there is always a nice vacation destination nearby.
5. Rise of electric car
In the context of changing preferences regarding means of transport, another interesting development is underway. In 2030, the ANWB estimates that about 25-30% of cars will be electric. Electric cars have a limited radius of action, allowing Dutch people who like to go on vacation by car to stay closer to home.
6. Sector developments
Developments within the Dutch lodging recreation sector are also causing an increase in popularity. By moving with the times and responding to the wishes of the current market, new target groups are being attracted. Examples include tiny houses, pop-up campsites and our own vacation homes with their own wellness facilities and vacation villas.
7. Improving image
The image of vacations in our own country is changing. Whereas it used to be seen as "stuffy" and "boring," the Dutch are now becoming more aware of the attractiveness of our country. Partly due to the corona crisis and campaigns such as "Here you must be" and "Welcome back to the Netherlands," the versatility of the Netherlands seems to be gaining more and more recognition.
Partly because of the above reasons, a vacation in the Netherlands is more popular than ever and is expected to remain so in the coming years. This makes the Dutch tourism sector strong and stable, and therefore an interesting sector to invest in.
Investing in a vacation home is therefore a safe and profitable investment. When you invest in a vacation home at TopParken, you benefit from high net returns. Due to the popularity of vacations in your own country, the average occupancy at vacation parks in the Netherlands is exceptionally high. This, in turn, ensures high and stable rental income.
Would you like to know more about this? Then request more information without obligation or schedule an appointment with one of our advisors.